Launch with confidence, mitigate risks, and maximize your brand's potential with Smári's proven strategies.
Nordic
Navigators
Navigate Your Launch with Confidence.
Guiding founders and founding teams through the
complexities of launching a company or product.
Navigate the CPG Landscape with a Proven Partner
Product-market fit assessment and validation
Brand positioning and storytelling
Go-to-market strategy development
Marketing and customer acquisition planning
Co-manufacturing and supply chain management
Product innovation and trend identification
Pricing strategy and profitability analysis
Financial modeling and forecasting and cash flow management
Fundraising and investor relations
Traditional retail distribution and buyer relationships
Direct-to-consumer (DTC) launch and growth
Packaging solutions
TIRED OF LAUNCH UNCERTAINTY?
WE HELP YOU AVOID COSTLY MISTAKES.
Launching a company or product can be a thrilling yet daunting experience. Are you facing critical decisions that you could use advice on? Are you worried about making mistakes that will drain your resources and delay your success?
At Nordic Navigators, I've been there. I understand the pitfalls founders face, and more importantly, I know the roadmap to a smooth launch.
Our expertise helps you avoid costly missteps by providing proven strategies for reaching your target audience, securing funding, navigating regulations, and achieving a successful launch.
Launch Your Innovative CPG Brand with Confidence
As an entrepreneur with a proven track record, Smári Ásmundsson has the expertise to guide your CPG brand to success in the US market.
Smári's experience includes:
Introducing the first certified organic Icelandic yogurt to the US with Smári Organics
Co-founding Kaffi, a functional protein coffee that capitalizes on emerging consumer trends
Bootstrapping the launch of NØRSE CØDE, the world's most sustainable protein powder
With Smári as your launch partner, you'll benefit from his:
Ability to identify unique product opportunities and build strong brands
Understanding of the evolving CPG landscape and modern consumer preferences
Experience navigating the complexities of retail launches and securing funding
Strategic guidance tailored to your brand's specific needs and goals
Whether you're focusing on direct-to-consumer or traditional retail channels, Smári has the knowledge and network to help your innovative CPG brand thrive.
Take the first step towards a successful CPG launch - partner with Smári and launch your brand with confidence.
Why partner with Smári?
Launching a CPG brand is an exciting but challenging journey. With Smári as your guide, you'll navigate the complexities of the US market with confidence and precision. Our proven strategies will help you achieve your launch goals and exceed your sales targets.
Partnering with Smári will:
Minimize launch risks with our deep understanding of the US CPG landscape
Accelerate time to market through streamlined supply chain and distribution processes
Maximize product-market fit by validating your product's potential and positioning
Secure funding and resources with our guidance on financial modeling and investor relations
Achieve sustainable growth through strategic pricing, profitability, and scalability planning
Smári brings:
A decade of successful CPG launches across multiple categories
A network of trusted suppliers and distributors
A hands-on, strategic approach to every aspect of your launch