AI operating systems for CPG brands
I built an AI operating system that runs my CPG brand. I install it in yours.
Not an agency. Not another dashboard you’ll abandon. One operator and a fleet of agents doing the work of a team — stood up inside your company, on your accounts, in your words. Founder to founder.
Brands I’ve built have been covered in
The most recent estate audit I ran — on my own company, the way I’d run yours:
- 175
- findings surfaced
- 8
- fix packets shipped to production
- 36h
- from audit to deployed
The offer
Three ways in. Each one ends, on purpose.
An audit you can act on without me. An install that becomes yours. An optional yearly check you buy one fix at a time — never a standing bill. Each rung buys back hours or de-risks a decision; none is a subscription to my inbox. Cancelling me should cancel nothing that matters.
The Audit
A full read of how your company actually runs — commerce, email, ops, the founder's week. Where numbers disagree, where the time goes, where money leaks. Every finding is evidence-cited and adversarially checked before it reaches you.
- Findings report (PDF + markdown)
- A prioritized stack of fix packets
- A 90-minute executive readout
The Install
I stand the operating system up inside your company — on your accounts, in your words. A brain that holds the company's context, a constitution of house rules, autonomous loops that run the weekly work, and the discipline that keeps commissioned work scoped and verified. Your new job becomes rulings, not operations.
- The Brain + the Constitution, written with you
- Three to five autonomous loops, backtested
- A skills library from your real SOPs
- Owner's manual + two training sessions
The Yearly Check
The system is yours the day the install ends, and it keeps running whether or not we work together again. This is the optional part: a periodic check that the loops haven't drifted — proof to you and your board the numbers are still trustworthy — plus improvements bought one at a time. The default is you owe nothing.
- A loop-health review you can hand your board or auditor
- One improvement at a time, billed per fix — cancel any month
- You own and run the system without me
Fixed scope, fixed fee, quoted on the scoping call once I’ve seen the stack.
Live demo
See the system before you buy it.
A synthetic five-million-dollar brand, running on the exact operating system I use for my own company. Real dashboards, planted findings, invented numbers — walk through the thing you’d be installing, with none of anyone’s data on the line.
Open the live demoAbout
Operator first. Consultant second.
I’m Smári Ásmundsson. I’ve spent more than a decade building consumer brands in the United States — I brought the first certified-organic Icelandic yogurt to the country with Smári Organics, co-founded Kaffi, a functional protein coffee, and bootstrapped NØRSE CØDE, a sustainable protein brand I run today almost entirely through the system I’m describing.
I don’t teach AI in theory. I run a CPG company on it — the reporting, the inbox, the reconciliations, the weekly decisions — with a fraction of the headcount that work usually takes. The method I’ll use on your company is the one I used on mine. I can show you the before and the after.
If your week is the bottleneck, let’s talk.
A 45-minute scoping call, no charge. We’ll walk your stack and your week, and you’ll leave knowing whether an audit is worth it — whether or not you book one.